Exercising not only benefits your health and well-being, it also connects people to help others. As part of its commitment to Building Homes with Heart, Sun Hung Kai Properties promotes Sports-for-Charity, organizing major sporting events in the city, like the SHKP Vertical Run for Charity and the Sun Hung Kai Properties Hong Kong Cyclothon, as the title and charity sponsor, to encourage healthy living and giving among Hong Kong. The proceeds from the sporting events are donated to subsidize the service programmes of charity organizations that support the development of underprivileged children and young people, helping those in need in society.
In 2018, more than 7,300 participants took part in the SHKP Vertical Run for Charity - Race to Hong Kong ICC and the Sun Hung Kai Properties Hong Kong Cyclothon, putting Sports-for-Charity into practice. Along with SHKP's top-up donations, all proceeds from the Race to Hong Kong ICC, with no cost deductions, and part of the registration fees collected from the Sun Hung Kai Properties Hong Kong Cyclothon went to charity. The two events raised over HK$8.6 million in 2018 to support service programmes for the development of children and young people mainly through three charity organizations, which are The Hong Kong Council of Social Service, The Boys' & Girls' Clubs Association of Hong Kong and The Community Chest of Hong Kong, benefitting more than 10,000 people. Among the funded projects, SHKP funded two branded projects, namely SHKP Rainbow with KIDS and SHKP Science and Innovation Project for the Gifted, which have customized programmes for the needy in the community.
SHKP has been a long-time supporter of a wide variety of charitable sporting events in Hong Kong, including the Hong Chi Climbathon, Hike for Hospice, Community Chest Corporate Challenge, UNICEF Run, Run for Wellness, and Running Oi Man. In addition to making donations, many of the Group's staff actively participate in these meaningful races to spread the message of love and care throughout the community.
We encourage you to start with your family, putting Sports-for-Charity into practice and spreading positive energy!